Website Bounce Rate Calculator

Bounce rate measures the percentage of visitors who leave a website almost immediately after landing. It's critical because it indicates how well your site captures interest and meets visitor expectations.

Use our free website bounce rate calculator below to determine your website's bounce rate or how many one page visitors and overall visitors you would need to get a certain bounce rate.

Website Bounce Rate Calculator

Website Bounce Rate Calculator

How to Use

  1. Enter values for any two of the three fields below.
  2. Click "Calculate" to determine the missing value.
  3. Use "Reset" to clear all fields and start over.

Hover over labels for more information.

Result

Enter any two values above to see the result here.

Website Bounce Rate Formula

Website Bounce Rate Formula

To calculate your website's bounce rate, divide the number of sessions when someone immediately left your website by the total number of sessions, then multiply by 100 to express it as a percentage.

Tips to Improve Your Website's Bounce Rate

To lower your website's bounce rate, consider these key strategies:

  • Improve page load speed: Optimize images, leverage browser caching, and minimize HTTP requests to ensure fast loading times.
  • Create engaging content: Produce high-quality, relevant content that captures visitors' interest and encourages them to explore further.
  • Optimize for mobile: Ensure your site is responsive and provides a seamless experience across all devices.
  • Use clear calls-to-action: Place prominent, compelling CTAs throughout your site to guide visitors to take desired actions.
  • Enhance site navigation: Create an intuitive menu structure and internal linking strategy to help users find relevant information easily.
  • Personalize user experience: Implement personalization features based on user behavior, preferences, or demographics to increase relevance.
  • Ensure content matches search intent: Align your content with users' search queries to meet their expectations when they land on your site.