View-Through Rate (VTR) Calculator
View-through rate (VTR) is the percentage of viewers who see a video or video ad and watch it to completion. It indicates how engaging and effective your video content is at holding the audience's attention.
You can use our free, easy-to-use VTR calculator below to determine your VTR. It can also help you figure out the total number of completed views and initial impressions you would need to get a specific VTR.
View-Through Rate (VTR) Calculator
Enter any two values to calculate the third. For example, to calculate View-Through Rate, enter Total Number of Completed Views and Total Number of Initial Impressions.
How to Calculate View-Through Rate (VTR)
To calculate VTR, first divide the total number of completed views from your video(s) by the total number of initial impressions they received. Then multiply this number by 100 to get a percentage.
