Free UTM Builder
Use our free UTM builder to create URLs with UTM tracking tags.
UTM Builder
Create custom UTM parameters for your URLs. Fill in the required fields below to generate a trackable link for your marketing campaigns. The UTM URL will update in real-time as you type.
Enter the full website URL including https://
Enter the referrer, such as google, newsletter, or linkedin
Enter the marketing medium, such as cpc, banner, email, or social
Enter the name of your campaign, such as spring_sale, product_launch_2023, or black_friday
Optional Fields
▼ Optionally enter paid keywords or terms to differentiate similar content
Optionally enter content to differentiate similar content or links within the same ad or campaign
Your Generated UTM Tracking Link:
No UTM link generated yet. Fill in the Website URL field above to start generating your UTM link.
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Example of URL with UTMs
https://www.example.com
The 5 UTM Parameters (And UTM Naming Recommendations)
| UTM Parameter | UTM Parameter Code for URLs | Description | Required? |
|---|---|---|---|
| UTM Campaign Source | utm_source | Identifies the platform or website referring traffic. Examples could include facebook, linkedin, newsletter, google, etc. | Yes |
| UTM Campaign Medium | utm_medium | Tells you the name/type of the marketing medium that referred traffic. Examples could include social, cpc, email, etc. | Yes |
| UTM Campaign Name | utm_campaign | The campaign name your team creates for a specific marketing promotion. You would use the same name across all channels. Examples could include holiday- sale-2024, anniversary-promo, etc. | Yes |
| UTM Campaign Term | utm_term | Tells you the keywords used for paid ads—such as Google Ads campaigns. | No |
| UTM Campaign Content | utm_content | Identifies which ad someone clicked before visiting your site. If you want to track different ads that point to the same URL, use the Content UTM parameter. | No |