Revenue Per Mille (RPM) Calculator
Revenue Per Mille (RPM) measures how much money a website earns per thousand ad impressions. It's a crucial metric for publishers because it helps them gauge their content's profitability and optimize their ad strategies.
You can use our free calculator below to calculate your company's RPM. You can also use it to determine the amount of revenue earned from ads and how many ad impressions you would need to get a certain RPM.
Revenue per Mille (RPM) Calculator
Enter any two values to calculate the third. Use this calculator to determine Revenue per Mille (RPM), Revenue Earned from Ads, or Ad Impressions.
How to calculate Revenue Per Mille (RPM)
To calculate Revenue per Mille (RPM), divide your total revenue by the number of impressions your content received and then multiply by 1,000. For example, if you earned $100 from 50,000 impressions, your RPM would be $2.
