Response Rate Calculator
Use our free response rate calculator to calculate the response rate of your surveys or your market research campaign. You can also use it to see how many survey responses and surveys sent you'd need to achieve a certain response rate.
Response Rate Calculator
Calculate your survey response rate by entering any two values:
- Enter values for any two of the three fields: Total Survey Responses, Total Surveys Sent, or Response Rate.
- Click "Calculate" to find the missing value.
- The result will appear below the inputs.
- Use the "Reset" button to clear all fields and start over.
Hover over the "ⓘ" icon next to each field for more information.
Results
What does response rate mean and why does it matter?
Response rate refers to the percentage of people who complete a survey after being invited. It can also mean the percentage of people who take an action after being prompted.
It's an important metric for marketers conducting surveys or market research, as a higher response rate leads to more reliable and representative data. A strong response rate indicates the survey is engaging and relevant to the target audience, whereas a low rate may mean the survey is too long, confusing or lacks the right incentive for participants.
What is the response rate formula and how do you calculate it?
To calculate response rate as a percentage, divide the number of completed surveys by the total number of people invited to take the survey, then multiply by 100.
