Month over Month Growth Calculator
Month over month analysis helps you assess recent performance by using the prior month as a baseline to evaluate if the current month's results are objectively better or not.
Use our free month over month growth calculator below to calculate the percentage increase or decrease in any metric's performance between 2 different months.
Month over Month Growth Calculator
Enter values for two consecutive months to calculate month-over-month growth.
Why Month over Month Growth Matters for Your Business
Here are some key reasons why knowing month-over-month growth for your key business and marketing metrics is important:
- Tracks performance trends over time - Month-over-month data shows if metrics are improving, declining, or staying flat, allowing you to identify positive or negative momentum.
- Provides context for current performance - Comparing this month's results to the prior month gives perspective on whether the current month is strong or weak relative to the recent past.
- Enables identifying seasonal patterns - Analyzing month-over-month changes can reveal seasonal fluctuations in metrics that may repeat annually.
- Informs strategic decision-making - Understanding month-over-month trends helps leaders make more informed decisions about resource allocation, marketing tactics, product development, etc.
- Allows benchmarking against competitors - Knowing your own month-over-month growth rates allows you to compare your performance to industry peers and competitors.
- Uncovers areas for optimization - Spotting declines or stagnation in month-over-month metrics highlights opportunities to improve processes and strategies.
Month over Month Change Formula
The formula for calculating month over month change is to take the current month's value, divide it by the prior month's value, subtract 1, and then multiply by 100 to express the result as a percentage change.
