LinkedIn Ads Budget & Bid Calculator
LinkedIn is the world's biggest professional social network. If you want to reach decision-makers at businesses across industries, it's the place to be.
LinkedIn Ads allows you to reach LinkedIn's members through excellent targeting across locations, companies, job experience, education, demographics, interests, traits, custom audiences, and more.
This calculator helps you determine your ideal LinkedIn Ads budget and cost-per-click (CPC) bid based on your revenue goal and other factors. Use it to help you as you plan your LinkedIn Ads campaigns.
LinkedIn Ads Budget & Target Bid Calculator
Enter your details below to calculate your LinkedIn Ads budget and target bid. Use the sliders to adjust the percentages for conversion rates, qualification rates, and close rates.
Revenue Goal & Assumptions
ℹ This is the amount of revenue you aim to generate each month.
ℹ This is the average revenue you generate from a customer each month.
ℹ This is the average duration a customer stays with your business in months.
Customer Acquisition Assumptions
ℹ This is the percentage of your revenue you're willing to spend on ads to acquire a new customer.
ℹ This is the conversion rate of your LinkedIn ads.
ℹ This is the percentage of leads that become sales qualified.
ℹ This is the percentage of sales qualified leads that become customers.
ℹ This is the total revenue generated from a customer over their lifetime.
ℹ This is the target cost you are willing to spend to acquire a customer.
ℹ This is the target cost you are willing to spend for a lead.
ℹ This is the monthly budget you need to spend on LinkedIn ads to meet your revenue goal.
ℹ This is the target cost per click you should bid on LinkedIn ads.