Install Rate Calculator
Use our free install rate calculator below to calculate the mobile app install rate of your advertising campaigns. You can also use it to determine how many app installs and total clicks from your ad campaigns you would need to hit a certain install rate.
Install Rate Calculator
Use this calculator to determine the relationship between Installs, Clicks, and Install Rate for your app marketing campaigns. Enter any two values to automatically calculate the third.
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What is install rate?
Install rate is the percentage of users who install an app after seeing its ad. It's vital for marketers to gauge app promotion effectiveness and optimize user acquisition.
Install Rate Formula
You calculate install rate by dividing the number of app installs by the number of ad clicks, then multiplying the result by 100 to express it as a percentage.
