Instagram Ads Cost Calculator

Instagram has 2 billion monthly active users, making it the 4th most popular social network in the world. This makes it one of the biggest digital advertising platforms.

You can use our free, easy-to-use Instagram Ads Cost Calculator below to estimate your results from it.

Instagram Ads Cost Calculator

Instagram Ads Cost Calculator

Fill in the inputs below to calculate the estimated monthly results from your Instagram Ads campaign.


Estimated Monthly Results from Instagram Ads:

Clicks: ? Total number of clicks your ads are estimated to receive.
New Customers: ? Estimated number of new customers acquired from your ads.
Cost per Customer: ? Average cost to acquire each new customer.
Estimated Revenue: ? Total revenue estimated from new customers.
ROAS: ? Estimated Return on Ad Spend (ROAS), a metric that tells you how many dollars of revenue you earn for every dollar spent on ads.

What are Instagram Ads and why do they matter for digital marketing?

Instagram Ads is a dynamic marketing tool on Meta's ad platform, reaching over 2 billion monthly users. It offers precise targeting and diverse ad formats, from eye-catching photos to immersive video stories. It works great for capturing attention in a visual-first environment.

It isn't just for big brands. Small startups, local businesses, and global companies alike can leverage Instagram Ads. While it shines for visually appealing products like those sold through e-commerce, service-based businesses can also thrive by showcasing expertise and building brand awareness.

Several quick tips to improve Instagram Ads performance

  1. Hook viewers fast - craft scroll-stopping visuals and punchy opening lines.
  2. Test different ad formats - mix up static images, carousels, and video ads.
  3. Refine your targeting - use lookalike audiences and interest-based segments.
  4. Leverage user-generated content - it builds trust and feels authentic.
  5. Set up a retargeting funnel - nudge warm leads towards conversion.
  6. Optimize for mobile - most users scroll on their phones, so design accordingly.
  7. Use strong calls-to-action - tell viewers exactly what you want them to do next.
  8. Monitor and tweak - regularly analyze performance and adjust your strategy.