Google Ads Cost Calculator

Use our free Google Ads Cost Calculator to estimate the results from your Google Ads campaigns for your e-commerce or B2B business.

E-Commerce & B2B Lead Gen Google Ads Cost Calculators

How to use this calculator:
1. Enter your target ROAS and revenue goals.
2. Input your website's conversion rate and average CPC.
3. The calculator will automatically update with estimated results as you type.
4. Use the reset button to clear all inputs and start over.

Google Ads PPC Goals

Your Business Metrics

Estimated Results

Estimated Ad Spend Needed to Reach Your Goals: The total amount you'll need to spend on Google Ads to achieve your target revenue and ROAS. $
Estimated Traffic: The estimated number of visitors your ads will bring to your website.
Estimated Conversions: The estimated number of sales or conversions you'll receive from your ads.
Estimated AOV (Average Order Value) Needed to Hit Your Revenue Goal: The average amount each customer needs to spend for you to reach your revenue goal. $
Estimated ROI (Return on Investment): The percentage return on your investment in Google Ads. %