Customer Acquisition Cost (CAC) Calculator
Customer acquisition cost (CAC) is what you spend to bring in each new customer. It matters because it directly impacts your bottom line, measures the cost-effectiveness of your marketing and sales strategies, and helps you plan future strategies.
Use our free CAC calculator below to estimate your CAC based on your Cost of Marketing, Cost of Sales, and the number of new customers you've generated in a certain time period.
Customer Acquisition Cost (CAC) Calculator
Enter any three values to calculate the fourth. For example, to calculate Customer Acquisition Cost (CAC), enter Cost of Marketing, Cost of Sales, and Number of New Customers. Hover over the "?" for more information on each field.
How to Calculate CAC
To calculate CAC, add up all your sales and marketing costs. Then divide this number by the number of new customers acquired.
