Cost per Lead (CPL) Calculator
You've spent marketing dollars to generate leads. You now have leads, and you need to calculate your cost per lead (CPL). You're in the right place.
You can use our CPL calculator below to calculate your average CPL. Just enter the amount you've spent on marketing and the number of leads you've generated, and it will give you your CPL. You can also use it to calculate the amount you've spent on marketing or the number of leads you've generated.
Cost per Lead (CPL) Calculator
Enter any two values to calculate the third. Hover over the question marks for more information about each field.
What is cost per lead (CPL)?
Cost per lead (CPL) is the average amount you pay for each lead from your marketing or advertising. It tells you how efficiently and cost-effectively your marketing produces new leads.
How do you calculate cost per lead (CPL)?
To calculate your average cost per lead, divide the total amount you've spent on marketing or advertising by the total number of leads attributed to your marketing.
Here's the formula:
Which digital advertising platforms offer lead ads?
Many digital advertising platforms offer lead ads. What is a lead ad? It's typically an ad format that lets people submit their contact information without leaving the platform.
People will submit lead ads to access a free consultation, ebook, report, or other offer. Most lead ads offer some type of incentive in exchange for someone providing their contact information.
Here is a list of digital advertising platforms that offer lead ads:
