You can use our free, easy-to-use cost per install (CPI) calculator below to calculate the cost per install from your advertising campaign(s).

You can also use it to calculate the amount of money you would need to spend on advertising and the number of app installs you would need to get a specific cost per install.

Cost per Install Definition

Cost per install tracks how much you spend on ads for each download of your app. It's a helpful metric for marketers who want to expand their user base cost-efficiently, helping them balance growth with budget constraints.

How to Calculate Cost per Install

To calculate cost per install, divide the total amount you spent advertising your mobile app by the total number of app installs attributed to your advertising.