Cost per Engagement (CPE) Calculator
Use our free Cost per Engagement (CPE) Calculator below to determine the cost of each engagement from your advertising campaigns. You can also use it to see how much ad spend and how many engagements you would need to earn a certain CPE.
Cost per Engagement Calculator
Calculate your Cost per Engagement (CPE) to measure the effectiveness of your engagement campaigns:
- Enter values for any two of the three fields: Campaign Cost, Total Engagements, or Cost per Engagement.
- Click "Calculate" to find the missing value.
- The result will appear below the inputs.
- Use the "Reset" button to clear all fields and start over.
Hover over the "ⓘ" icon next to each field for more information.
Results
What is Cost per Engagement (CPE) and why does it matter?
Cost per engagement tells you how much you're spending each time someone interacts with your content, whether that's a like, share, comment, or click. You'll want to track this metric because it reveals if you're getting cost-efficient interactions with your ads or content.
For marketers trying to prove ROI to their leaders or clients, a low cost per engagement shows that their campaigns aren't just generating passive views but actually sparking meaningful interactions with their target audience.
What is the Cost per Engagement (CPE) Formula and how do you calculate it?
To calculate Cost per Engagement (CPE), divide your total ad spend by the number of engagements attributed to your campaign(s).
