Click-Through Rate (CTR) Calculator

Click-through rate (CTR) measures how often people click your ads or links, showing if your content grabs people's attention and performs well.

This calculator will help you calculate the CTR for your paid marketing campaigns, ads, emails, and other links.

Click-Through Rate Calculator

Click-Through Rate Calculator

To calculate the Click-Through Rate (CTR), enter the total number of clicks and impressions below.

Click-Through Rate (CTR): ℹ️ CTR is calculated as (Clicks / Impressions) * 100.

What is click-through rate (CTR) & why does it matter?

Click-through rate (CTR) tells you the percentage of time an ad or piece of content gets clicked vs. how many times it's been seen.

An ad with 50 clicks and 1,000 impressions would have a 5% CTR.

CTR matters for your marketing. A high CTR means people are engaging with your ads and content. Low CTR? Your content isn't resonating with your audience and you may need to adjust it.

What is the formula for CTR?

Use the following formula to calculate CTR:


What factors affect CTR?


Your content needs to match what your audience wants. If your ad or link promises something that matches their needs or interests, you'll likely have a higher CTR.

Ad & Content Design

Eye-catching images, videos, or designs make your content stand out against billions of other ads and content pieces. But, you can't just be flashy. Your ads and content need to resonate with your audience too (see above).

Ad & Content Copy

Clear, compelling headlines and descriptions can entice people to click. Using action words, creating a sense of urgency, or highlighting benefits can boost CTR too.

Placement & Timing

Where your content appears (top of page vs. bottom, for example) and when it's shown can impact how many clicks it gets.

Brand Reputation & Recognition

If people trust your brand or recognize you as an authority in your field, your average CTR may be higher.