Average Order Value (AOV) Calculator

Average Order Value (AOV) is the average amount customers spend per transaction. It's a key metric because it helps businesses boost revenue by improving pricing strategies and encouraging larger purchases.

You can use our free calculator below to calculate your company's Average Order Value (AOV). You can also use it to determine how much revenue and how many orders you would need to hit a certain AOV.

Average Order Value (AOV) Calculator

To use this AOV Calculator:

  1. Enter any two values: Total Revenue, Total Orders, or Average Order Value.
  2. Click "Calculate" to compute the third value.
  3. Use "Reset" to clear all fields and start over.

This tool helps analyze your average transaction size, a key metric for sales performance.

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Result

Enter any two values and click Calculate to see the result.

How to Calculate Average Order Value (AOV)

How to calculate average order value

To calculate AOV, take your total revenue and divide it by the total number of transactions.

7 Short Tips for Improving Your Average Order Value (AOV)

Here are 7 short, actionable tips to improve AOV:

  1. Implement product bundling: Create attractive package deals that encourage customers to buy more items together.
  2. Offer free shipping thresholds: Set a minimum purchase amount for free shipping to incentivize larger orders.
  3. Use cross-selling techniques: Suggest complementary products during the checkout process or on product pages.
  4. Provide volume discounts: Offer price breaks for purchasing multiple units of the same item.
  5. Introduce a loyalty program: Reward customers with points or exclusive discounts for spending more.
  6. Highlight premium options: Showcase higher-priced alternatives with enhanced features or benefits.
  7. Use limited-time offers: Create urgency with time-sensitive deals on higher-priced items or bundles.