Average Revenue Per User (ARPU) Calculator

Average Revenue Per User (ARPU) is the average revenue you earn for each active customer. Marketers usually measure it on a monthly or yearly basis.

You can use our free, intuitive ARPU calculator below to determine your Average Revenue Per User.

Average Revenue Per User (ARPU) Calculator

Calculate your Average Revenue Per User by entering your total revenue and number of active users. This tool helps you understand how much revenue, on average, each user generates for your business.

Enter your total revenue in dollars Enter the number of active users
The calculated Average Revenue Per User